If your organization or business hosts events that are open to the public, you might already be posting to many places to get your event found. Facebook dominates the event space, but recent updates from Google, such as the Google Event Finder are able to detect when someone is searching for an event and provides them with the most accurate results based on certain search terms and keywords provided in the event description. So what information does Google need or look for to show up in their results?
Google used ticketing sites at Event Finder launch to pull in events for their results, but now show events from websites like yours across the web. To make sure your event is found, we have compiled a list of the information Google looks for to show your events to would-be event seekers and additional information that is sure to attract new patrons.
If you are not currently using a ticketing or event promotion website to get your events found by Google, follow all the same rules on your own website as the big guys. Start with the list above. Whether you are posting an event on social media, your website, or just creating a poster, make it easier for people to discover all the amazing events you host. Need some additional help getting found, check out our Take Control of Your SEO article.
About us – LocalHop is an Event Management Platform that provides event marketing, web calendars, and registration systems to organizations and small businesses. LocalHop launched in October 2015 and has offices in Pontiac and Kalamazoo, Michigan.