How to Write an Event Description That Will Get You Found

May 14, 2018 — Event Management, LocalHop Adminstrators, Organization Management

If your organization or business hosts events that are open to the public, you might already be posting to many places to get your event found. Facebook dominates the event space, but recent updates from Google, such as the Google Event Finder are able to detect when someone is searching for an event and provides them with the most accurate results based on certain search terms and keywords provided in the event description. So what information does Google need or look for to show up in their results?

Google used ticketing sites at Event Finder launch to pull in events for their results, but now show events from websites like yours across the web. To make sure your event is found, we have compiled a list of the information Google looks for to show your events to would-be event seekers and additional information that is sure to attract new patrons.

  • Title/Event Name – Be clever, extra points for originality. Do a quick online search to see if there are other events with the same name, make sure yours is unique.
  • Location/Venue – Details make all the difference, don’t just have an address, list the venue name if there is one. Where should people park, is parking free? Include a link to directions if you are able.
  • Date & Time – Is this event part of a series or is it a single event? Make sure you list the day, date, start and end times, and if the event will take place rain or shine.
  • Image – A picture is worth a thousand words, pick one that will leave a lasting impression. Funny, fun, colorful, or funky.
  • Description – Try to write a great description of your event in 300-500 words. This will provide a decent amount of new, fresh content on your website for Google to crawl.
  • Host(s) – Are you co-hosting the event with another group or organization? Be sure to mention it in the description and use it to cross promote and get the attention of a larger audience.
  • Social Share Buttons – Include social share buttons on your event pages allowing visitors to easily share your events.
  • Ticket Information – Clarify how much the tickets are and if there are multiple ticket types and the associated costs. When do the tickets go on sale?
  • Categories – Take into consideration the terms people might search for when looking for an event like yours. If you do not have an area to specify these just be sure to add them to your event description.

If you are not currently using a ticketing or event promotion website to get your events found by Google, follow all the same rules on your own website as the big guys. Start with the list above. Whether you are posting an event on social media, your website, or just creating a poster, make it easier for people to discover all the amazing events you host. Need some additional help getting found, check out our Take Control of Your SEO article.

About us – LocalHop is an Event Management Platform that provides event marketing, web calendars, and registration systems to organizations and small businesses. LocalHop launched in October 2015 and has offices in Pontiac and Kalamazoo, Michigan.