How to Write an Event Description That Will Get You Found

May 24, 2019 — Event Management, LocalHop Adminstrators, Organization Management

It is important to include a strong description when you create your event. Strong descriptions contain information that will attract would-be event seekers and new patrons. People can find events using Google. The search engine website has a feature called Google Event Finder, which is able to detect when someone is searching for an event and provides them with the most accurate results based on certain search terms and keywords provided in the event description. To maximize your searchability, consider the following when you construct descriptions for your events:


Title/Event Name

Be clever, extra points for originality. Do a quick online search to see if there are other events with the same name. Make sure yours is unique.


Where should people park? Is parking free? Include a link to directions if you are able.

Date & Time

Mention if the event will take place rain or shine. Maybe even provide information on where people can check on this.


A picture is worth a thousand words, pick one that will leave a lasting impression. For example, it can be funny, fun, colorful, or funky.

Word Count

Try to write a great description of your event in 300-500 words.


Are you co-hosting the event with another group or organization? Be sure to mention it in the description and use it to cross promote and get the attention of a larger audience.

Ticket Information

Clarify the ticket price, if there are multiple types of tickets, and list the associated costs. When do the tickets go on sale?

In addition to LocalHop’s easy-to-use event making format that helps generate information such as the specific date and time and location’s address, LocalHop offers other features that will help your event get noticed. LocalHop has categories, which tags your events to keywords such as educational, and pet friendly. When people search these words on our website, your event will appear. LocalHop also has age groups, which tags your event to pre-loaded age groups such as Adult or Teen or customizable groups and helps you connect your event with the right audience. LocalHop offers social media boosting and will promote your event randomly on LocalHop social media pages. With LocalHop’s key features and your amazing event description, you will be racking in potential event-goers in no time!



About us – LocalHop is an Event Management Platform that provides event marketing, web calendars, and registration systems to organizations and small businesses. LocalHop launched in October 2015 and has offices in Pontiac and Kalamazoo, Michigan.