Oakland County “Main Streets” Tourism Website

Posted: April 28, 2021

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Oakland County “Main Streets” Tourism Website¬†

 

Project Overview

The Oakland County committee needed a website that would introduce both new and existing communities to current residents and tourists considering a visit to Oakland County. The Committee wanted to also build a brand that would impact the history of Oakland County and bridge the gap to previous marketing efforts via a modern, vibrant and engaging web portal. Oakland County also wanted to strengthen the events and linkages between over 20 communities within the county.

Challenge

The primary challenge was to create a portal that would ignite excitement amongst the current community as well as potential visitors from outside the Oakland Country. Compounding this was the fact that a social media footprint did not exist, and the participating communities had minimal assets to highlight the compelling reasons to visit their towns. Each community primarily focused on their activities and events, and there was not a coordinated effort to market what Oakland County, and the communities, collectively had to offer. The need for quality photos, videos and overall content needed to be expanded and enhanced to ensure each community was properly promoted.

Solution

The LocalHop and Cynerge team proposed a brand-new website with a focus on the user experience and increased awareness for Oakland County. The entire site would be fully mobile responsive with an added emphasis on social media to inaugurate a social footprint. Lastly, all content that would be developed would focus on the larger Oakland County brand building objective. Thirteen communities were selected for the launch, with more to be added in future phases. The website was also supported by the LocalHop events management platform, which enabled dynamic calendars, events management, and ticketing services in one streamlined experience.

Results

https://visitoaklandcounty.com/

The deliverable was a fully functional website for Oakland County that was both user friendly and responsive on any device. The site focused on bringing awareness to the County while giving another perspective to all their future and current visitors. Website users can find multiple events for the selected communities and community leads are also able to navigate through upcoming events, update and manage content on the backend.

Technologies Used

  • WordPress
  • WP-Bakery
  • Slider Revolution
  • Adobe XD, Illustrator, Photoshop
  • Custom HTML, CSS, Javascript