You did it! You committed to adopting a community calendar, now you are ready to recruit everyone in your community to share their events. But how do you go about doing this without creating more work for yourself? And what organizations do you reach out to first? There are several things to consider when answering these questions.
Who will draw the most viewers to your website?
Start with the most popular or well-known organizations in town. This can include groups that host many events throughout the month or are very good about marketing their events to the public. These are the organizations that you know will continuously contribute to the quality and quantity of events that will show up on your calendar.
Are you sharing the cost of your calendar with other groups?
If so, think about who will decide what organizations belong on the community calendar and when to veto others. Control of a community calendar must be done by a single organization, even if you plan to share the cost.
What guidelines will you use to explain what groups are allowed to post and which ones are not to organizations and businesses in your community?
As you let the community know that you would like to share their events, it is very important to create a list of groups that you may want to leave off of your calendar. These might include groups that are exclusive, political, religious/non-religious, adult only, or do not align with the beliefs and values of your organization. Discuss internally how you will handle these requests and craft responses ahead of time with your management team.
How will you promote the community calendar, both to other organizations and to members of the community looking for things to do?
Share the effort in promoting the community calendar. Ask other organizations and businesses that join your calendar to help promote it. You know your community best, so think about the places that best reach your target audience, keeping in mind that certain methods may work best to reach people searching for events and others for recruiting groups to post their events.
What are some ways you can promote your calendar?
Here are some ways to reach out to community organizations and residents that have worked well for other community calendar users.
Every community and organization have their own set of rules, bylaws, beliefs, and values. We know that not everyone will want to recruit the same organizations on their community calendar, but we thought we might give you a starting point of who you might want to contact first. These tiers represent the organizations by size, budget, or number of events they host which might appeal best to patrons in your communities.
This is just a getting started guide. There may be great organizations in your community that should be on your calendar that we might have missed on our list. When it comes to recruiting organizations for your calendar, above all else, quality over quantity. Find the organizations that you know will do a great job of posting events with great descriptions and on a consistent basis. If you need any help along the way, reach out to the LocalHop team and we will be happy to help get you started or connect you with other community calendar users.