April 17, 2020 — Libraries
Shared content and videos are a great way to keep your patrons engaged with your library’s social sites, but a bit of personalization from your staff might be what’s best right now. Help your staff and your patrons get through this period of isolation while continuing to cultivate a relationship with your community with virtual events. You may have canceled events and closed your door, but we have some ideas on how to get events back onto your calendars, engage your patrons, and track your data.
Many companies and organizations are using Zoom to host their virtual events, while this is a great free service, some of your libraries might be concerned with the security of the site. Facebook live is another great option, this might exclude some patrons or other want-to-be attendees that do not use Facebook. Here are a few others that do not require your patron to sign up for an account:
Use registration software to collect attendee information for your virtual events. This will let you collect as much data as possible for your library to use in the future and for end of year reporting (if needed). Here are some free registration solutions:
A virtual event earns a spot on your library’s event calendar. Keep those calendars populated for your patrons so they can plan ahead. Categorize your online demos for your records and mark age groups, just as you would for regular library programs. This might be data that your library will want to look back on.
You may be finding that promoting virtual events is easier for some libraries and harder for others. Some small & rural libraries may not have a website calendar to post their events and likely rely on foot traffic to spread the word about programs. This is where you can best utilize email marketing and social media sites to promote your new virtual programs.
Get all of your staff involved. If you are using Facebook Live, add staff members as “page editors” so they can help out. Have other staff members view each other’s virtual events and take notes. Rotate the responsibility of who hosts the events, see which ones perform the best and share the replay, post on YouTube, or create similar events.
Keep a digital spreadsheet that can be populated at the end of each virtual event. Some events might be great, and honestly, some may tank. Either way, record everything for each program instance and find a way to easily share it amongst your staff. The information may help your coworker avoid a similar mistake, unpopular topic, or program, or could help them ride on the coattails of your successful event next time around.
Well, now that your library has mastered virtual events you might even consider continuing them when your doors re-open. Try to collect all of this data and find a great way to present it to your Director. And most of all, have fun! IF you need help along the way, reach out to us.