The Color Run is excited to announce that this May, the “Happiest 5K on the Planet” will return to Kalamazoo for the fifth time. For nearly ten years, The Color Run events have attracted record numbers of first-time runners. “It means a lot to our team when someone tells us they ran their first 5K at The Color Run,” said product manager Amanda Hewlett. “We’re always striving to be as inclusive and positive as possible. We want our events to be a place where everyone feels accepted and celebrated.”
Now, The Color Run wants to do even more to make sure its events leave a positive impact. On its 2019 Love Tour, The Color Run is encouraging people to show love for themselves, love for each other, and love for the planet. This includes focusing on self-care and body positivity in event messaging, partnering with local charities, and opting for reusable products and recycling opportunities at each run. The Color Run Kalamazoo benefits Western Michigan University Student Recreation Center (SRC), which helps create positive, healthy, active lives for students, faculty, and staff.
“The Love Tour definitely has a special feel to it,” said Chad Evans, The Color Run Kalamazoo event director. “Every Color Runner is going to leave the event feeling like they were just a part of something extraordinary.” With a colorful, 1970s inspired aesthetic, new photo ops, and redesigned merchandise, The Color Run has a new look as well. The 2019 racecourse features two new “double color” zones, in addition to the regular checkpoints, where runners are doused in color powder during their run. After the race, runners can explore a reimagined Finish Festival, featuring a live DJ and massive color throws every few minutes.
Registration for The Color Run Love Tour in Kalamazoo is now open and will stay open until the start of the run. To register or find more information, visit thecolorrun.com/kalamazoo.