You just set up a LocalHop account for your organization or business, now what? You want to make sure your events are found, so we have compiled a basic list of do’s and don’ts to help get you started.
DON’T – POST ANOTHER ORGANIZATION’S EVENT ON YOUR ORGANIZATION’S PAGE.
We understand that you may want to help out the new business down the street or help promote a big event in your town by sharing their event on your organization’s LocalHop page, but we do not encourage this. If event details were to change, the host would not know where the event information is posted and would not be able to correct the listing. Also, it may confuse LocalHop users as to who really to contact about the event details.
DO – REACH OUT TO OTHER ORGANIZATIONS AND ENCOURAGE THEM TO SIGN UP FOR A FREE LOCALHOP ACCOUNT TO SHARE THEIR EVENT(S).
You could also ask them to add you as an administrator on their page so that you can help them promote their events.
DON’T – CHANGE YOUR ORGANIZATION NAME IN YOUR PROFILE TO THE NAME OF YOUR EVENT.
This will not help your event to be found. Your profile is searchable in the organization tab for LocalHop users, and event information has been coded to be crawlable by Google bots to appear in Google event searches. Always be sure to fill out the correct information in the provided areas.
DO – BE AS DETAILED AS POSSIBLE IN YOUR EVENT DESCRIPTIONS.
Provide enough information and searchable data for your event to be found and garner interest for potential attendees.
DON’T – SET UP A DUPLICATED EVENT AS A RECURRING EVENT.
Recurring Events and Duplicate Events serve two distinct purposes in the LocalHop events database. How you set up your events impacts how your event will show to your patrons and appear on their calendars. Duplicated events will have separate guest lists and will only display once on someone’s calendar if they save the event. The duplicate button will appear once you have saved your event. It will carry over the name, description, location, image, and other static event information, but will clear dates and times for the duplicated instance.
DO – USE RECURRING EVENTS FOR EVENTS THAT SPAN MULTIPLE DAYS OR TIMES.
Recurring events will share a guest list, when a guest signs up for your recurring event, they are signing up for all instances in that event. Recurring events are perfect for a series, a festival weekend, a conference, or similar events.
DON’T – GIVE EVERYONE AT YOUR ORGANIZATION SUPER ADMINISTRATOR RIGHTS.
Be sure to familiarize yourself with the LocalHop user roles. These roles (set by features) are there to assist your organization in giving access to employees based on their job function. To avoid your new intern gaining access to financial data or accidentally deleting events, take your time in setting up a new user’s accessibility.
DO – HAVE YOUR SUPER ADMINS FILL OUT THE MERCHANT INFORMATION.
If you know, or even if you think you might have a paid event that your organization may need ticketing for, it’s a good idea to go ahead and fill out your merchant information in the “account” section under billing and payments. This is because you may forget to fill this information out when it comes time to set up your ticketing for your event. Without the merchant information filled in, the stripe system will hold a limited amount of funds or even deny patrons from registering. So, go ahead and fill out the payout information to make sure you are all set.
Getting started with new software can be stressful. Following the do’s and don’ts listed out above will ensure that you and your team are set up for success.
About LocalHop: LocalHop is an event management platform that provides event marketing, web calendars, community calendars, reservation & ticketing, and room reservation to organizations and small businesses. LocalHop launched in October 2015 and has offices in Pontiac and Kalamazoo, Michigan.