Ballet Kalamazoo has been using LocalHop for their website calendars, registration for classes, and promotion of their events since 2016. Ballet Kalamazoo owner, Amy Russell says, “LocalHop is amazing and this new calendar makes my life so easy. One spot for me to post and it appears on my calendar, and for people to discover on LocalHop. A huge timesaver and it’s also mobile friendly.”
It was back in early December of 2017 when it was time to start selling tickets for Russell’s first big stage production, Rapunzel~ A Fairytale Ballet. It was then that the realization hit that this was the biggest event LocalHop was about to host. Were they ready for it? Could the system handle this large capacity size? It was time to really test the software and see what it was capable of. With Rapunzel being the largest event that both Ballet Kalamazoo and LocalHop have hosted, there was no clear direction on what was to be expected. Would at least half the seats be filled? Will the tickets sell out? With no prior reference, this was a great test for both companies to see what direction they need to go in moving forward. There would be lots to change, work-around, and learn by the fast approaching show time of January 27th.
Ballet Kalamazoo booked their venue and set the date. There was a combined goal between the two companies to sell at least 700 tickets. Not full capacity, but larger than what had been done in the past and enough to cover costs for Ballet Kalamazoo. From there, 788 tickets were set and priced and the event went live on LocalHop and the Ballet Kalamazoo website.
As the tickets quickly began to sell, the first obstacle was met. The unclear wording of the confirmation email had many confused patrons writing into Ballet Kalamazoo and LocalHop. Within a few hours, a change to the confirmation email was made and a much clearer message was sent. Like most first attempts at something new, there were some things that needed tweaking and a lot of things to be learned. There were four major challenges these partners faced, and here is how they overcame each of them:
With a little help from LocalHop to promote and boost the event on social media, to the simple registration process for the patrons to follow, to their check-in upon arrival, the event met and exceeded both organizations expectations. With the standing ovation at the end of the ballet, it is safe to say that Ballet Kalamazoo will have gained some new students and new fans, raising the bar for their next major performance. It was critical that LocalHop was quick to respond and able to make changes based on the needs of Ballet Kalamazoo. Russell emphasized, “LocalHop being a local business was able to work closely and efficiently with us to get the issues resolved so that we could take care of our patrons and focus on the ballet.”
Each event is different and there will be specific instances for all of them that will be learning lessons for LocalHop, but the biggest takeaway is the new-found confidence LocalHop has in hosting any XL sized event. They will do the job, they will be a helpful partner to their organizations, and they will get people to the event!